Telecommunications giant, MTN Ghana has marked this year’s Valentine’s Day with a ‘Save a Life’ blood donation exercise in Takoradi.
This annual Valentine’s Day blood donation exercise, organized by MTN Foundation is to stock the blood banks of the various hospitals across the country.
The exercise, which was held in front of the MTN Office, saw a lot of people volunteering to donate blood to mark the Valentine’s Day, which falls on February, 14 every year.
The ‘Save a Life’ campaign was first launched in 2011; with an aim to help stock the national blood bank by encouraging the public donate blood to save lives.
Currently in its eight year running, the “Save a Life Blood Donation” campaign has managed to extend to all ten regions of the country, having started with just three bleeding centers in Takoradi, Accra and Kumasi.
A total of 19 bleeding centers have now been set up across the country to create the opportunity for more volunteers to donate.
The MTN Ghana Foundation has so far managed to collect 9,500 pints of blood since this initiative was started, with this year’s edition expected to also garner about 10,000 pints from voluntary donors.
MTN has declared this year, “the year of the customer” a year we commit to delighting our customers at all touch points.Through our foundation, we have planned several health projects that will help improve healthcare delivery to our customers in Ghana.
As we collectively donate to save lives, I wish to assure mothers, children and babies who need blood that at MTN #WeDey4U.
To all Ghanaian who need blood at any given time we say #WeDey4U.
We look forward to a successful event and once again let me thank all donors (both customers and staff) and our health partners for making this project a huge success.
Happy Valentine’s Day to you all. #WeDey4U.
Speaking at separate interviews with BigTimesGH.com during yesterday exercise to mark Saint Valentine’s Day, some of the donors explained that it was important to ensure that the health facilities in the area had enough stock to respond to emergencies.
“That is why some of us have decided to donate blood whenever the country’s communication giant, MTN embark on such campaigns”, John Eshun, one of the donors told BigTimesGH.com.
On why she decided to donate her blood, another donor, Sarah Arthur indicated that though the exercise was not compulsory, it would help safeguard the health of both donors and victims.
According to her, she had learnt that the blood bank at Effia-Nkwanta needed about 70 per cent regular community contribution from people to support and to save lives.
“I know the blood banks do not have enough blood but people are always in need of blood that is why I have always donated when I get the opportunity”, she added.
She applauded MTN Ghana foundation for setting the agenda for other corporate organization in the country to follow.
Hundreds of residents in the Sekondi-Takoradi Metropolis trooped to support the 2019 edition of MTN annual Valentine’s Day blood donation campaign in Takoradi yesterday.
The exercise, in collaboration with three health facilities’ blood bank under the theme “save-a-life”, was aimed at collecting 3,500 pints of blood from Takoradi and other locations across the country.
The blood will aid re – stocking the national blood bank as well as the blood banks in the SDA Hospital, Takoradi Hospital and the Effia Nkwanta Hopital in the Sekondi-Takoradi Metropolis.
Speaking at the event, Acting Senior Manager of MTN Mohammed Tiyuniba Yakubu, said the initiative enforces MTN’s resolve to support the national blood bank save millions of lives across the country.
Photo credit to BigTimesGH Multimedia and Nicholas Sky.